CITY OF MARYSVILLE

ARCHITECTURAL REVIEW BOARD

 

APPROVING SIGNS

 

The Marysville City Council established the Architectural Review Board (ARB) in 1991.  The ARB consists of five members appointed by the mayor with consent of City Council.

 

A Certificate of Appropriateness is required to be approved by the ARB for any requested new signs.  The ARB is charged with the viewing and approving applications through a public process that enhances, protects, and promotes character and identity to the community.  The Board attempts to review each application within the context of the character of the building and surrounding properties.  The Board determines by a vote of its members whether the application for a Certificate of Appropriateness is approved.  

 

THE SIGN ORDINANCE

 

A sign ordinance is incorporated into the City of Marysville zoning ordinance for all zoning districts.  However, signs in the Architectural Review District are required to conform to the color and material standards of the Architectural Review Board.

 

Maximum total sign face area of all permanent signs shall be related to the width of the building or building unit.  Maximum total permanent sign face area shall be the frontage width of building multiplied by 1.8.

 

For each building unit, not more than one identification sign shall be displayed as either a wall sign, a canopy fascia sign or a window sign.  Maximum size permitted for identification sign is 20 sq. ft.

 

Canopy identification sign is permitted – one per business; 6 sq. ft. maximum for soffit and 20 sq. ft. maximum for fascia.  However, canopy or awning must conform to height restrictions as set forth in 1139.13 which states canopies shall be considered part of the building to which attached and shall not project into the required minimum front, side or rear yard.  In the ARB, any canopy would be located in the City right of way and would require a variance from the Board of Zoning Appeals.

 

Two business signs per unit are permitted.  Business signs cannot be more that 20% of permitted total permanent sign area per sign.

 

Business signs shall be displayed as either a wall sign or a window sign.

 

What is the difference between identification sign and business sign?

 

Identification Sign:  A sign which identifies or names a business institution.  Specifically, such sign may indicate the name, owner, or manager and address of an existing building, including the general type of goods sold or services rendered, but without listing of numerous specific goods or services and without reference to brand names, prices “sales” or telephone numbers.

 

Business Sign:  A sign which contains product advertisements or other detailed information about the operation of a business.  Specifically, such sign is one which contains brand names of goods sold and services rendered on the premises, a listing of numerous specific types of goods and services, or special “sale” information, forms of payment accepted, hours of operation, telephone number or other similar information.  A business sign may also include items permitted on an “identification sign.”

 

NOT PERMITTED:

·      Projecting Signs

·      Canopy business signs

·      Freestanding signs in the B-3 zoning district

 

SIGNS IN THE ARCHITECTURAL REVIEW DISTRICT

 

A sign shall be consistent with the architectural characteristics of the building upon which it is placed.  A sign shall not in any way obstruct or destroy unique architectural features of the building upon which it is placed nor of surrounding buildings.  The following guidelines address the major design issues for the two types of signs permitted in the Architectural Review District.

 

The size of the buildings, 0’ setback, and relatively low traffic speeds suggest the need for small signs within the district.  Large signs are often erected on the theory “bigger means more business”.  This marketing approach is not appropriate for the district as with time the goal of this district is to have all signs appropriate to each building in scale with the surrounding buildings and street.

 

The information on signs should identify a business in a simple and straightforward manner.  The message should be easy to read and direct.  Too much information on a sign or group of signs is difficult or impossible for a viewer to absorb.  Identification signs should limit text to the name of the business and perhaps a secondary item such as a principal product or idea.  A simple graphic is often the best way to convey a product or service.

 

WALL SIGN

 

A wall sign is a sign that is placed parallel to any exterior wall of a building.  Painted or carved wood signs are most appropriate given the architectural character of the area.  Other materials may be used only if the “flavor” and character of the wood sign is maintained.  No more than two or three colors should be used.  Colors used for the sign should match either the background or the trim color of the structure which it serves.  This would link the sign to the business.

 

Wall signs shall not extend above the wall or surface to which they are attached.  Wall signs shall be set back from the ends of the building and party wall lines a minimum distance of three feet.

 

Content:  If the wall sign is the primary identifier of the business (identification sign), the information should be limited to the name and function of the business.  If the wall sign is a small secondary sign (business sign), more detailed information such as store hours, products, and services may be included.  This information should be placed so that it can be read by people entering the establishment.

 

Size:  Maximum size is 20 sq. ft.; height of letters not to exceed 8”.  Limit of three colors.

 

Lighting:  The source of lighting for the wall sign should be shielded or concealed from direct view.

 

WINDOW SIGN

 

A window sign is painted on or attached to the inside surface of a window.  Windows provide an excellent area for signs which do not affect the overall appearance of the structure.  Window signs are particularly appropriate for buildings with large display windows.  Window signs are the preferred type of sign in the Architectural Review District.

 

Content:  The window sign should simply state the name and function of the business.  Windows should not be covered with long lists of products, prices, and other information, as this creates a cluttered and unattractive appearance.  The information and design used for window signs should not be confused with temporary advertising signs, which should be avoided.

 

Size:  Size shall be measured to include the surface area of the smallest rectangles enclosing the words, characters, logo and designs of the sign but not the individual letters of the sign.  Maximum size is 20 sq. ft.; height of letters shall not exceed 8”.  Preferred choice of color of vinyl letters are white, off-white (tan) or gold.  Different colors may be approved by the ARB if appropriate with building.

 

Contact the City of Marysville Zoning Inspector for questions regarding applications for new signs (937) 642-6015.